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Data Protection Policy

Data Protection Policy
LAND-LEBEN Nahrungsmittel GmbH

hereinafter, LAND-LEBEN

The protection of your personal data and the safeguarding of the basic right to data protection are important concerns to us. In order to ensure that you feel secure when visiting our website, we comply strictly with statutory provisions when processing your personal data, and we would like to inform you in detail here about how we collect and use data.

This Data Protection Policy provides an explanation about the data we collect about you on our website, how we use and process them, and how you can contact us if you have any concerns.

1. Scope

This Data Protection Policy applies only to LAND-LEBEN and its website

It does not apply to websites that are not linked with this Data Protection Policy or to those operated by third parties, such as Facebook. We recommend that you read the data protection policies published on those websites.

By using this website, you consent to the following provisions of our Data Protection Policy.

You may revoke your consent to this Data Protection Policy or individual sections by writing to us (see Section 8).

Use of the website by minors

Please be aware that all online tools on our website that process personal data may be used only by persons who are over the age of 16. Persons below the age of 16 may not use the online tools or have their data processed without the approval of their parent/guardian. However, if such data are nevertheless processed, we will discontinue processing them once we receive notice of this.

2. Data security

2.1. Purpose of data processing

LAND-LEBEN processes personal data for the purpose of providing business services and satisfying the associated statutory and contractual requirements.

2.2. Collection, processing, and use of personal data

Personal data mean information that can be used to identify an individual, i.e. details that can be traced back to an individual. These include name, email address, phone number, and all basic data that you provide us when registering.

We collect, use, and disclose personal data only where this is permitted by law or you have consented to data collection. We collect information from you directly from the data you enter and automatically through the technologies of online applications.

We collect, store, and process your data for the entire settlement of your purchase and for technical administration, statistical analyses, our own marketing purposes, and to prevent crimes and fraud and ascertain security threats. In addition, we use your data in particular to perform the following actions:

  • in order to provide and improve our service and support;
  • in order to contact you at your request;
  • for data analyses;
  • for internal audits;
  • for developing new products;
  • for ascertaining trends in use;
  • in order to prevent or ascertain security threats, fraud, and other malicious activities;
  • in order to meet our statutory requirements and to enforce our agreements;
  • for the purpose of billing and statistics about access behaviour (e.g. number of times a source is accessed, total number of times accessed by the customer and per source, changes in access frequency).

2.2.1. Log files

When you visit our website, log files are stored by default for technical reasons. These files contain the following data: date, time of day, name of the accessed page, IP address, the website from which you came to visit us (referrer URL), type of browser, and operating system. In addition, we automatically collect and store which pages you visit. These data are stored and analysed in anonymised form. Anonymised means that we cannot attribute the data to an identified or identifiable natural person or can do so only with a disproportionately large expenditure of time, costs, and labour.

2.2.2. Disclosure to third parties

Your personal data are disclosed to third parties only if this is permitted by law (in order to enforce or satisfy an official order, a statute, or a compulsory measure, to identify and prevent security threats, fraud, or other malicious activities, to protect or enforce our rights and property, or to protect the rights or personal safety of our employees or third parties), for marketing purposes, or if you previously provided consent.

It may be the case that our website includes third-party content, such as material from Google Maps, YouTube videos, RSS feeds, or images from other websites. This always presupposes that the providers of such content detect the IP addresses of users, since without the IP address, they cannot send the content to the browser of the respective user. Thus, the IP address is necessary for displaying such content. We make an effort to utilise only content for which the relevant provider uses the IP address merely to deliver the content. However, we have no control over whether the third-party provider stores your IP address, e.g. for statistical purposes. Once we are aware of this, we will inform you about it.

In some cases, your personal data are stored in the U.S. by third parties, such as Google, Facebook, etc., and disclosed by them for certain purposes. In order to learn about the purposes for which your data are disclosed, we recommend that you read the respective data protection policies.

2.3. Use of your data for advertising purposes

We use your data also for the following purposes: in order to provide information about specific products or marketing campaigns, in order to recommend products or services that might interest you, in order to invite you to take part in surveys or similar promotional activities.

2.3.1. Subscribing to the newsletter

The data provided when subscribing (title, name, address, email address) are used only for sending the LAND-LEBEN newsletter.

For the purposes of sending the newsletter, we use the email address that you provided and then require your confirmation that you, as the owner of the email address, are in agreement with receipt (known as “double opt-in”). You may cancel the subscription at any time by clicking the unsubscribe link provided in the newsletter or by sending an email to

2.3.2. Product recommendations

Moreover, we use your data in connection with marketing campaigns in order to notify you – irrespective of whether you have subscribed to a newsletter – about specific products and services that might interest you. These marketing campaigns take the form of mailings by email or regular mail. Consent to the receipt of such mailings is voluntary and may be revoked at any time. Consent may of course be revoked by using the unsubscribe link in each newsletter or by sending written notice using the contact data indicated in Section 10 (e.g. email, fax, letter).

2.3.3. Contests

With regard to contests, we use your data for the purposes of notifying you about the contest and promoting our products. Detailed information can be found, if applicable, in our terms and conditions of participation for each contest.

3. Website, cookies, and targeting

When you visit our website, personal data are automatically captured by cookies. You do not need to accept cookies in order to visit our websites. However, please be aware that certain functions can be used only if you allow us to place cookies and that the functionalities of our website may be limited. For more information about the cookies used on our website, please consult our Cookies Policy.

By using our website, you declare that you consent to the processing of the data collected about you by web analysis services in the aforementioned method and for the aforementioned purpose.

4. Principles concerning the processing of personal data

The processing of personal data is based on strict principles pursuant to which the protection and security of data and the rights of data subjects are considered to be supreme values.

Lawfulness and transparency

Data are processed in a lawful manner and in good faith. When data are collected, the data subject is notified about the planned processing and treatment of data. For instance, data subjects are notified, at a minimum, about the following items:

  • Controller of data processing
  • Purpose of data processing
  • Legal basis of processing

Details about data protection can be found on our website (link to data protection) or by sending an email to


Data are collected and processed for specified, clearly defined, and legitimate purposes. Data are not processed in a manner that is incompatible with these purposes.

Data minimisation

The only data that are collected and processed are those that are essential for the indicated purposes. Only anonymised data are processed, provided that this is possible for achieving the purpose and the effort is reasonable.

Storage limitation and erasure

Personal data are erased once the purpose for which they were originally collected no longer applies and this is not prevented by statutory retention periods. If in a given case there are legitimate interests in such data, they will continue to be retained until the legitimate interest has been legally clarified.

Data security

Data secrecy applies to personal data. The data are kept confidential when being treated and are protected through appropriate organisational and technical measures against unauthorised access, unlawful manipulation or disclosure, and loss and destruction.

Material accuracy

Personal data are to be kept accurately, completely, and up to date. Appropriate measures are taken in order to correct outdated, incorrect, or incomplete data.

5. Obligation to maintain data secrecy

All employees of LAND-LEBEN and group companies are contractually obligated to maintain confidentiality and are regularly instructed and trained about the secure treatment of personal data and other critical data.

6. Data security

Protecting the confidentiality, availability, and integrity of data is an essential task of LAND-LEBEN. This applies equally to business secrets, customer data, personal data, and other critical information.

For this purpose, we establish and continuously improve technical and organisational security measures in accordance with the state of the art, as well as internationally recognised best practices and security standards.

7. Data protection officer

LAND-LEBEN is not required to designate a data protection officer, because Article 37(1) of the EU General Data Protection Regulation does not apply.

But in the spirit of data protection, LAND-LEBEN has decided to designate a data protection coordinator. This individual is available to data subjects and the data protection authority as a point of contact and handles data protection issues in the corporate group.

The coordinator can be reached at:

8. Rights of data subjects

Every data subject whose personal data is processed by LAND-LEBEN may at any time invoke the individual rights of data subjects and assert them against LAND-LEBEN. In order to exercise your rights as data subject, you may at any time send an email to

8.1. Right to information

Data subjects may at any time request information about the personal data concerning them that are being processed and about the purposes of such processing.

8.2. Right to rectification

Data subjects have the right to request the prompt rectification of incorrect personal data concerning them.

8.3. Right to restriction of processing

Data subjects have the right to restriction of processing if the accuracy of the data concerning them is contested, the processing is unlawful, the data are no longer needed for processing, or the data subjects have objected to processing.

8.4. Right to object

Data subjects have the right to object at any time to the processing of personal data concerning them.

8.5. Right to data portability

Data subjects have the right to receive the personal data concerning them, which they have provided to LAND-LEBEN, in a structured, commonly used and machine-readable format. In addition, they have the right to request the transmission of those data to another controller, to the extent technically feasible. Portability applies only to personal data that are processed by automated means.

8.6. Right to erasure – Right to be forgotten

Data subjects have the right to request that personal data concerning them be erased without undue delay if the legal basis for the processing of data is lacking or no longer applies, data processing has been objected to, data processing is unlawful, and no statutory retention period make erasure possible.

With respect to the rights of data subjects, data security is of great importance, for which reason the assertion of data subject rights is possible only after the identity of the data subject has been unequivocally established.

8.7. Right to lodge a complaint

If you believe that the processing of your data is in violation of data protection law and that we have infringed your rights, we ask that you contact us so that we can resolve any questions. You of course may at any time lodge a complaint with the data protection authority.

9. Amendments to this Data Protection Policy

If we amend this Data Protection Policy, we will publish the amended version here with an updated version date.

This Data Protection Policy was most recently updated on 15 May 2018. The date on which this Policy enters into effect for a specific website depends on the date on which the website first received a link to this updated Policy.

10. Data transmission

Personal data are transmitted to recipients outside of the corporate group and to recipients in countries outside of the EU only in conformity with applicable laws and on a lawful basis, as well as in observance of utmost confidentiality and data security.

In connection with processing, personal data are exchanged between companies of the LAND-LEBEN Group. This exchange is governed by a set of rules, which constitutes a uniform standard for the protection of data and their processing in conformity with the law.

In connection with processing, LAND-LEBEN makes use of various processors. All processors are obligated under a processor agreement to comply with the applicable provisions of data protection law.

By using the services, you expressly declare that you consent to the transmission of your data to countries outside of your country of residence, which may have data protection provisions that differ from those in your country.

11. Continual control and improvement

The continual improvement of quality and processes is of utmost importance to LAND-LEBEN. We constantly measure and boost the compliance with data protection policies and applicable legislation and the effectiveness of measures to protect and secure data in order to be able to ensure that data protection measures function optimally.

12. Contact

If you have comments or questions concerning this Data Protection Policy or about our processing of your data, please contact:

LAND-LEBEN Nahrungsmittel GmbH
Gewerbepark 1
5102 Anthering/Austria
T: +43(0)662/451285-0
F: +43(0)662/451285-200

13. Important links for additional information: