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Brand & Tradition

Our philosophy


Our lives have become faster, more hectic and stressful, making the time we have left even more valuable: time to relax, to let go of the stress and reconnect. Time to enjoy life over a good meal with family, friends and guests.

To be able to spend more quality time at home, meals need to be quick and easy, balanced and appetizing. And they have to taste good! That’s exactly what we’ve been committed to here at LAND-LEBEN since 1974.

Traditionally quick and delicious

Our products are designed to make life easier. More pleasant and more satisfying. Because you have more time to enjoy it! They meet the requirements of modern life while tasting just like traditional Austrian cuisine:  light and delicate – just like homemade. No wonder, all our products are made in Austria from natural, carefully selected quality ingredients.

Whether it’s Soup Pearls or Pancake Strips, Panini or Croutons – although our convenience products are diversified, they all have one thing in common: they always turn out perfect and are quick and easy to make. But above all, they taste like homemade dishes. Because they are: homemade by LAND-LEBEN.

Natural ingredients

Enjoy a carefree life

We have always been fastidious about what we eat. And uncompromising. Our LAND LEBEN convenience foods have always been made with wholesome natural ingredients – using high-quality fats only.

Enjoy a carefree life

Because not all fats are created equal. Although many foods – from French fries and hazelnut spreads to cookies – are produced with unhealthy saturated fats, we use nothing but unsaturated, high-quality vegetable shortening.

Similar to saturated fatty acids, the so-called “trans-fatty acids” are believed to cause illnesses: depending on the intake, they can raise lipid levels in the blood and accelerate diseases such as arteriosclerosis, obesity, adult-onset diabetes and other ailments. Up to 5 grams per day were considered harmless until now; the main source of trans-fatty acids are margarine and cooking fat as well as the products made from these ingredients.

Official studies confirm: the level of trans-fatty acids in our products is under the detection limit. For our customers this means you can enjoy our LAND LEBEN products at any time without hesitation!

Enjoy with a clear conscience

Careful use of resources and environmentally friendly business practices are particularly important to LAND-LEBEN. One of our many efforts to create an entirely sustainable corporate culture was to expand the production process by October 2018 so we could offer the end consumer alternative products with 100% sunflower oil. Over 500 LAND-LEBEN customers were asked whether, when making their next purchase, they would choose Soup and Snack-Pearls with sunflower oil or with palm oil. 460 people spoke out in favour of using sunflower oil.

Unfortunately, we can’t avoid using palm oil in all products due to the high melting point required during processing. That is why we have committed ourselves exclusively since 2009 to resource-conserving, RSPO-certified palm oil business practices, which must meet strict sustainability criteria.

*) What do resource-conserving palm oil business practices mean?
All the sustainable palm oil processed by LAND-LEBEN comes from responsible cultivation. Please be assured that LAND-LEBEN’s goal is to ensure that no rainforests are destroyed for this and only suppliers who are fully transparent and meet our strict requirements can continue to supply LAND-LEBEN. You can find out more information about sustainable palm oil at

Served-up naturally

LAND-LEBEN. Our name is much more than just a resounding brand. More than a promise. It’s the standard we strive to achieve. And the standard that you, our customer, are entitled to expect!


Because LAND-LEBEN stands for high-quality convenience products made from selected, natural ingredients. Convenience products that not only taste good but are also good for you. LAND-LEBEN stands for a delicious treat, convenience, a delectable meal that’s quick to prepare. Because we know that the quality of our foods is not a question of preparation time but of fresh and healthy ingredients.

With a genuine taste

That’s why our products are made from the best, all-natural ingredients: subject to strict quality standards, without genetic engineering*, without pesticides *, emulsifiers*, artificial ingredients * or animal fats – grown on local, environmentally-friendly farms, with an emphasis on a distinctive, genuine taste: LAND-LEBEN not only tastes good – LAND-LEBEN tastes like a homemade dish!

*According to EU Directives



LAND-LEBEN Nahrungsmittel GmbH

Oberfeldstraße 7-11
A-5082 Grödig bei Salzburg

Tel. +43 6246 72031-0
Fax. +43 6246 72031-20


LAND-LEBEN Nahrungsmittel GmbH

Oberfeldstr. 7 – 11
A-5082 Grödig

Tel.: +43 6246 72031-0
Fax: +43 6246 72031-20


Haecky Import AG

Duggingerstrasse 15
P.O. Box 932
CH-4153 Reinach

Tel:   +41 61 716 81 81


Continental Sweets Belgium

Industriestraat 38
B-2500 Lier

Tel.: +32 3 4918110
Fax: +32 3 4890197


ViniMar Ltd Oy

Lainlukijantie 4 A 2
00690 Helsinki

Tel.: +358 207 410090
Fax: +358 9 5884061


Heimburger S.A.

7 rue du General de Gaulle
F-67520 Marlenheim

Tel.: +33 388 595909
Fax: +33 388 595919


G. & J. Passalis S.A.

Glafkou 21, P.Faliro
GR-17564 Athens

Tel.: +30 210 9429162
Fax: +30 210 9400285


Grossmann Import sas

I-39010 Gargazon (BZ)

Tel.: +39 0473 292383
Fax: +39 0473 291224

Konzum d.d.

M. Čavića 1a
HR-10000 Zagreb

Tel.: ++385 800 234 233

SIA "Northern Trading Group"

Darzciema 60,
LV-1073 Riga

Tel.: +371 66002283
Fax: +371 66004083


Bedo Imex BV

’t Zwarte Land 10a

Tel.: +31 33 2770000
Fax: +31 33 2770001

Food Broker AS

Holterkollveien 3
N-1440 Drobak

Tel: +47 64937900
Fax: +47 64937910


MARESI Foodbroker s.r.o.

Viktorínova 1
SK – 821 08 Bratislava

Tel.: +421 2 5341 9601
Fax: +421 2 53 635191


Petlja d.o.o.

Ob Dravi 3 a
SLO-2251 Ptuj

Tel.: +386 27 880014
Fax: +386 27 880037


MARESI Foodbroker s.r.o.

Hradesinska 1932/60
CZ-10100 Praha 10

Tel. +420 233 332 010
Fax +420 233 339 287


S.C. Firenze com S.R.L.

Str. Poligonului, nr. 1
100070 Ploiesti

Tel.: +40 244 597219
Fax: +40 244 567979


Maresi Foodbroker Kft. Magyarország

Homonna u. 2-4.
H-1118 Budapest

Tel.: +36 1 248 3030
Fax: +36 1 248 3050


C.A. Papaellinas Emporiki Ltd

10, diomidous street.
CY-2024 strovolos

Tel.: +357 2 2469469
Fax: +357 2 2469468


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If you cannot find the LAND-LEBEN product you are looking for in your country, please try the following suggestions:

A view behind the curtain

The production of the Backerbse

0:34 min

Soup Pearls. A success story

The first steps: unconventional and inventive.

Inventive talent, ingenuity and outstanding baking skills were the cornerstones: Rudolf Ölz, the grandfather of today’s LAND-LEBEN owner, started to produce the popular soup pearls in 1953. Initially they were made in huge shortening vats, afterwards they were degreased in his wife’s spin-dryer. Since the spin-dryer was hard to clean, the family’s laundry often came out greasy…

Packing the products in household units was just as unique and creative as their production and degreasing: an inclined floor with a small opening was placed in an empty oil drum. The hatch was opened with the foot to allow the pearls to flow into prefabricated packets – and closed again when the packet was full. Afterwards the package was folded at the top and sealed.

Initial success:  inspiring and motivating.

Housewives welcomed the first ready-made soup pearls with great enthusiasm. Soup pearls were just as popular then as they are now – and the ready-made products saved both time and effort. But there were still a number of unimaginable difficulties to overcome during the early stages. The cellophane packaging, for example, became brittle in the winter. An unconventional yet functional solution was quickly found: small sponges soaked with a glycerin solution were placed in each 25-package-carton to prevent the cellophane from becoming brittle from the cold.

But how were the products to be delivered and distributed across Vorarlberg? Since a delivery van was too expensive, Rudolf Ölz borrowed a relative’s truck in the mornings that was used to deliver coal in the afternoons. Of course after it had been meticulously cleaned each day…

Then and now: a superior quality and delectable taste.

Although the production of soup pearls was physically exhausting in the early years –baked in hot oil vats, degreased, transported to the filling silos in wicker baskets and delivered – Rudolf Ölz’s pioneering spirit and stamina paid off in the long run: today LAND-LEBEN Soup Pearls are a household word and a matter of course.

Even though hardly anyone remembers how precious they once were – they still taste just as delicious as they did 60 years ago. Moreover: We base our products on the soup pearls of the past as they are the foundation of our competences in baked soup garnishes and convenience products throughout Europe.